Getting over someone isn’t easy, especially when gigabytes of memories on phones keep reminding users of them. But a breakup doesn’t mean they have to delete those epic moments of themselves too.
'The Breakup Edit' showcases the newest AI-powered Galaxy S24 Series as it helps make heartbreaks a little easier to forget.
Using the Generative AI Edit feature, they can simply erase that not-so-special someone out of their lives with a few taps – just like that! And while this won’t mend a broken heart, it can at least mend their photos, and let out some steam.
Agency: Cheil MEA, Client: Samsung Gulf, Executive Creative Director: Ramzi Ibrahim, Creative Director: James Tan, Associate Creative Director: David Sanchez, Jagal Gopinath, Motion Designers: Mark Robin Pinga, Laura Mahmoud, Art Directors: Sonia Botezatu, Paula Zambrano, Copywriters: Debalina Chowdhury, Ritabrata Saha, Designer: Elita Godinho, Account Director: Tyler Yeom, Account Managers: Senna Hazem, Zeina Eldakhakhni, Social: Malak Mahmoud, Production: BigFoot Films