Life is a journey. 
It’s an emotional roller coaster. Specially for the ones who are the go getters.
The all-new Tiguan has been built for them. 

However, this journey is never alone; it's always with our family. They're our support system. They're there every step of the way. 
When we're in pain, they feel it too. And when we're happy, they share in our joy. They're our biggest cheerleaders, no matter what.

So to launch our The all-new Tiguan we made a series of films showcasing how emotional is the journey of an athlete and how important is the role of her family throughout her success.


Main Film

Feature films



Agency: Cheil Middle East & Africa, Client: Volkswagen Middle East,
Creative Director: James Tan, Associate Creative Director: David Sanchez, Copywriter: Ritabrata Saha, Art Direction: Paula Zambrano, Graphic Design: Raymond Argosino,  Account Manager : Yasmin Acherir, James Patrick Donovan

Production House: Indistudios, Director: Cameron Goold



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