"Having a good memory has its benefits" is our brand concept and we wanted to reinforced it among the youth segment.
 
We created a radio campaign that gave away romantic getaways, sushi diners or football tickets to those who entered to a webpage with a really really long and hard to memorize URL.
 
People felt the urge to increase their memory in order to win. The brand won the appreciation among the youth segment and our concept became relevant.
Case English
Caso Español
Ipad 3 Ingles
Ipad 3 Español
Fin de Semana Ingles
Fin de Semana Español
Fútbol Ingles
Fútbol Español
GPS Ingles
GPS Español
AFEITADORA Ingles
TABLET Español
TABLET Ingles
TACAÑO Español
TACAÑO Ingles
AFEITADOR Español
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