The National Football Association Safety Committee wanted to raise awareness about the irreversible consecuences of violent behaviour. Along with the clubs, we disabled a seat to show how much it means for football to lose a fan.
Advertising Agency: Maruri Grey
Creative Director: Pipo Morano, Luis Campoverde, Alejandro Peré
Copywriters: Santiago Gonzales, Francisco Ceballos, Ernesto Martinez, David Sanchez
Art Director: Andrés Landívar
Editors: Alexandra Dávila y Gullermo Buchelli
Cannes Lions 2014 - Bronze - Media